GO fit has become the official supplier of the first three stages of La Vuelta 25, coinciding with the race’s departure from Italy on its 90th anniversary. This morning, Javier Guillén, the Director of La Vuelta, and Mario Barbosa, the CEO and President of Go fit, signed a sponsorship agreement whereby both companies join forces at the historic moment in which La Vuelta will depart from Italy – specifically from Turin, the capital of the Piedmont Region.
This milestone coincides with GO fit’s strategic commitment to Italy, as reflected in the opening of its first centre in Turin this year. The company plans to open two centres per year in different Italian cities, involving an investment of approximately 20 million euros per centre and an average capacity of 12,000 users.
La Vuelta and GO fit share a common vision: to inspire people to adopt a healthier and more sustainable lifestyle through the promotion of sports in all of its modalities, and they do so in a setting that is truly iconic in the world of cycling – the Piedmont Region.
This sponsorship agreement reflects the importance of the biking world in Go fit centres, featuring state-of-the-art installations with specific high-end equipment and expert-guided programmes to ensure an optimum user experience.
Mario Barbosa, the CEO of GO fit, pointed out that: ‘Our collaboration with La Vuelta represents an important milestone for GO fit. Coordinating efforts with one of the most important and historic competitions for its first departure from Italy, just as we arrive in the country also, reflects our joint commitment to promote sports and wellbeing beyond our borders. The choice of Turin, a historic, innovative and sporting city, will allow both parties to boost our commitment to bring sports to all people and audiences, so as to inspire more and more citizens to adopt a healthy and active lifestyle.’
Javier Guillén, Director of La Vuelta, highlighted: ‘At La Vuelta we continue to work on growing as an international event. The Grand Departure from Piedmont is further proof of that and is, also, an opportunity to work with such companies as GO fit, who also have their sights set on expanding in new territories. This agreement stems from the values shared by La Vuelta and Go fit, namely the promotion of physical activity and a healthy lifestyle.’
