Café Dromedario and La Vuelta have signed an agreement making the Cantabrian coffee company the official coffee of the race for the next three years. For months now, Café Dromedario has formed part of the La Vuelta Femenina by Carrefour.es family. Now, by supporting the men’s race that will start on the 17th of August in Lisbon, the company reinforces its commitment to high-level international sporting events.
With over 30 specialty coffees in its catalogue, the coffee company will flavour the awakenings of La Vuelta’s coffee lovers with daily coffee tastings at each departure’s punto de encuentro. It will also be present in the advertising caravan of more than 20 vehicles that will travel around the stages of La Vuelta throughout the Iberian geography. Its vehicle will provide brand awareness to the fans awaiting the arrival of the race by handing out merchandise.
In this way, Café Dromedario continues its national growth, taking it from its leading position in Cantabria to expanding its presence across the national territory with up to 9 delegations.
La Vuelta 24, throughout the 21 stages, will once again bring together the best teams in the world in order to travel through nine autonomous communities after completing the first three stages on Portuguese territory.
