Just like the wearer of the white jersey, Plenitude is also a young brand. The energy company, part of the Eni group, integrates retail business, the generation of renewables and electrical vehicle charges, and the provision of energy and gas to over 10 million homes and companies all over Europe.
With this collaboration, Plenitude becomes a main sponsor of La Vuelta, along with Cofidis, Loterías y Apuestas del Estado, Škoda, Correos and ElPozo Alimentación. La Vuelta thus, also, reinforces its commitment to sustainability, something it has been working on for a long time, with initiatives involving the cleaning and recycling of rubbish generated by the race and collaborations focused on reducing the consumption of plastic and the event’s carbon footprint.
‘Plenitude and La Vuelta share a responsibility and commitment to the environment, as well as the core values represented by sports, including a strong work ethic,’ said Antonio Colino, the General Director of Plenitude Iberia, who pointed out that ‘the white jersey is the one that best defines the Plenitude brand as it represents a new stage in the race for future cycling stars just like our brand represents a new era, full of more sustainable decisions.’
‘La Vuelta continues to work towards becoming a more sustainable event,’ declared Javier Guillén, General Director of Unipublic. ‘This agreement with Plenitude reaffirms our commitment in close collaboration with a new strategic energy partner.’ ‘Besides,’ he adds, ‘the white jersey is a special jersey, La Vuelta has always been a springboard for promising young cyclists and this jersey is an essential tool that increases their visibility.’
Plenitude will also be one of the sponsors of the CERATIZIT Challenge by La Vuelta, thus reinforcing its commitment to cycling, for both men and women.
